Proofreading is one task most professional bloggers dread. It\’s boring, uncreative, and tedious not to mention time-consuming. But, nonetheless, properly editing a piece is a necessary evil. It not only makes your writing easier to read but also presents a polished end product for your readers. Finding ways to increase the efficiency in which you […]
READ MOREBrand Strategy, Business Planning, Creative Development, Evolve
A worldwide invasion has occurred, one that rivals the Beatles arrival to the United States. It is the Minion Craze. No matter where you turn, these lovable pint-size yellow guys are everywhere from the fast food drive-thru window to the neighborhood grocery store. While they may be annoying to some, their mass appeal is undisputable. […]
READ MOREWhere do you check your news every day? While some may still turn their dial to the local news channel, more and more of the population is simply scanning the social media newsfeeds for the latest headlines. It seems like the importance of press releases has slowly eroded over the last couple years and rightfully […]
READ MOREMarket Research, Marketing, Strategize
Native advertising, the practice of infusing advertisements into online articles, is not without controversy. Rising in popularity by the likes of Buzzfeed, native advertising is one of the most talked about, and controversial, new terms to hit the marketing industry. While some proponents tout it as a brilliant way to reach the masses, critics see […]
READ MOREApproach, Search Engine Optimization (SEO)
The page title tags can be one of the most important elements of your website… at least for SEO ranking purposes. Unfortunately many fail to take advantage of its power. The title becomes a standard fixture with little forethought put into its curation. Rather than approach this task with a lackadaisical attitude, take advantage of […]
READ MORESocial Media Marketing, Strategize
Pinterest continues to surpass expectations in the world of social media. In July 2015, it ranked #4 on eBizMBA Rank\’s Top 15 Most Popular Social Networking Sites. It estimated that the site has nearly 250 million unique visitors monthly – a far cry from its 5,000 users total in 2010. What makes Pinterest such a […]
READ MOREApproach, Social Media Marketing
To remain competitive, small business owners with limited resources must be careful about which social media platforms they invest their time and money into. They must also take full advantage of those platforms using them to their greatest potential. Twitter can be a smart investment of marketing dollars for those looking to gain more followers […]
READ MOREWhile writing content isn\’t rocket science, there is a certain level of skill and finesse needed to be a good content writer. Not only does it take the ability to continuously generate interesting, well-written articles but also write in a style which appeals to the audience. Good content writers incorporate consistent habits into their everyday. […]
READ MOREStorytelling is one of the best ways to ignite other\’s excitement about your product. It can provide your company the unique opportunity to make both a personal and emotional connection with your brand. But these connections can only be made with a clear focus on the purpose of the story you tell. To be effective […]
READ MORESocial Media Marketing, Strategize
Since 2005, YouTube has been the premier place for creating, posting, and watching original videos online. It has continued to be a mainstay in marketing campaigns looking to achieve greater viral attention for their brand. While social media sites such as Facebook and Twitter compete for our attention, we must not forget the power YouTube […]
READ MOREA robust, organic email list is one of the best tools for building your brand. It not only strengthens your email marketing campaign but can also keep customers engaged on a more consistent basis. When the list becomes outdated or ineffective, many turn to a list-purchasing company. While you may see it as an easy […]
READ MOREBusiness Planning, Evolve, Marketing, Social Media Marketing
Are you being smart in how you approach your company’s social media efforts? It\’s easy to begin with great intentions and then get lost in the vastness of the online world. Wasting time and energy, we lose focus on social media\’s true purpose: attract new customers and interact with existing ones while building the brand […]
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