Market Research, ROI, Sales Conversion, Strategize
When investing both time and money into researching your customer’s views and opinions it is important that the information you glean is valuable. But how long does that value last? Is there an expiration date on the usefulness of customer surveys? While it’s hard to tack down a concrete date on which you should throw […]
READ MORESearch Engine Optimization (SEO), Web Development
Link building has quickly become a dirty word among those looking to rank higher on Google. In fact, there has been a big push in the industry not to use them. But before you jump on the anti-link bandwagon consider how they can be used effectively to generate results. The best (and only) approach is […]
READ MOREBusiness Planning, Implement, Marketing
Often when business owners brainstorm ways to increase their sales they overthink the solution. A grandiose strategy is rarely what is needed or necessary. More often than not what are really required are simple adjustments to our daily habits. A clean desk each morning. A kept-up filing system. A way for tracking marketing communication efforts. […]
READ MOREApproach, Lead Conversion, Sales Conversion
In the world of marketing, each new customer you reach is a small victory. It can be quite the feat to grow your consumer base, especially in ultra-competitive industries. But this is only half the battle. Once you have convinced the customer to “try you out”, it is now time to retain them building loyalty […]
READ MOREBrand Strategy, Content Marketing, Strategize, Web Development
The old-school interview post is a great way to include a fresh approach to quality content on your site. Often a forgotten tool, a well-crafted interview post helps generate more shareable, interesting writing especially for those in a creative slump. If it has been a long time since you conducted one, it may be the […]
READ MOREImplement, Web Development, Writing
Few things can lower the legitimacy of a good article more than writing errors. Browsing online for just a few minutes uncovers a wealth of grammatical blunders that survived the editing process. While these small flubs may seem inconsequential, they actually can turn a good piece from appealing to unreadable. What many writers fail to […]
READ MOREApproach, Business Planning, Marketing
Target marketing is a great way to influence your customer\’s behavior. It can also be an effective strategy for building brand loyalty for long-term success. Unfortunately many businesses find themselves lost in the woods when it comes to hitting the mark. They stray from a good strategy and quickly fall off the path to success. […]
READ MORENo matter if in a physical store or shopping online, one fact remains the same — customers don\’t like waiting to checkout. The checkout process is a key element of any online store and an important one for shoppers. Having a process that takes too long can ruin a potential sale as customers get frustrated […]
READ MOREImplement, Search Engine Optimization (SEO), Web Development
We all know that a strong website is one of the key components of a valuable online marketing campaign. What we tend to forget though is the important role the site\’s home page has to its overall success. If your home page isn\’t making the impact you were expecting it may be time to reexamine […]
READ MOREBusiness Planning, Evolve, Web Development
In the early years of marketing, writing use to just be writing. You\’d pen a couple sentences, edit your work, and then publish. The online world though has created almost a completely new genre of writing. One that has very specific goals: capture the audience\’s attention quickly, keep the audience engaged, and prompt the audience […]
READ MOREApproach, Brand Strategy, Business Planning, Marketing, Social Media Marketing
This past week has been quite exciting as people across the world were at the edge of their seats waiting for the birth of Prince William and Kate Middleton\’s second child. Once a girl was born, another waiting game began for the announcement of the baby\’s name. Millions of people checked social media and news […]
READ MOREBrand Strategy, Implement, Social Media Marketing, Web Development
What do SpongeBob Squarepants, the New England Patriots, and Ryan Seacrest have in common? They all have over million followers on Twitter. Yes, 1,000,000 followers. While the average number of followers is 208, having a hundred thousand or even a million followers is not out of the question. But how do you get there? The […]
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