Approach, Creative Development, Web Development
Decluttering is a spring cleaning must for me and I find that my household runs better when there is less stuff in it. If this rule applies to our living spaces shouldn\’t it apply to our business websites too? A streamlined, clutter-free site can help your customers find information and products easily while making them […]
READ MOREApproach, Business Planning, Content Marketing, Lead Conversion, Sales Conversion
While many of us use Facebook every single day to talk with family, friends, and even acquaintances, business owners are often stumped on how to succeed in the marketing world using this social media platform. I have learned quite a bit about how to utilize this helpful tool in the last couple years and found […]
READ MOREBrand Strategy, Sales Conversion, Strategize
Small Business Loyalty programs have long been hailed as one of the best ways to build brand loyalty and keep the customers coming back for more. Like any other marketing strategy though, these frequent shopper platforms aren’t right for every small business. While a business selling a product or offering a service on a frequent […]
READ MOREBrand Strategy, Business Planning, Creative Development, Implement, Mobile Marketing, Social Media Marketing, Web Development
Shopping for the right marketing firm for your small business can be tricky to say the least. What questions to ask, what experience to look for, and what services to request may be difficult to answer for those without general marketing knowledge. But don’t let the mysteriousness of the process prevent you from hiring a […]
READ MOREApproach, Content Marketing, Creative Development, Search Engine Optimization (SEO)
Shhhh! I have a little secret. Come close and I’ll tell you it. Although I am a professional blogger, I struggle week after week to write stuff you want to read. God bless those that writing comes naturally to but I cannot say I am one of them. Fortunately for me, I have developed some […]
READ MOREEvolve, Market Research, Sales Conversion
The past five years have been a struggle for many working-class Americans, especially for those that fall into the middle class income level. In fact, according to a recent CNN Money article, most Americans (except those in the richest 1%) have seen just a 0.4% increase in income from 2009 to 2012. With less spending […]
READ MOREImplement, Social Media Marketing
Hackers are everywhere including on many of the popular social media sites. Whether you are an individual or run a small business, keeping your profiles safe on these apps is important now more than ever before. For companies, leaving marketing social profiles prone to security breaches not only puts your interests at jeopardy but also […]
READ MOREBusiness Planning, Evolve, Lead Conversion
The northern Midwest has experienced one of the coldest winters on record and there doesn’t seem to be an end in sight. While we would like to stay warm and cozy tucked in our home, the world and our business continue to keep moving. The frigid temperatures and mountains of snow bring their own unique […]
READ MOREAs one of the strongest and most robust video stream services out there, YouTube is a great way for small businesses to strengthen their brand and connect with customers. Not only is it easy to use, YouTube is also virtually free keeping marketing dollars in the pocket of the business owner. Like many other types […]
READ MOREResults, Social Media Marketing
For most small businesses there are two main objectives to any marketing strategy – increasing sales and building brand awareness. Rightfully so, these two goals can help a company grow and flourish in today’s tough economy. Many want to approach social media in the same way they would print advertising and online website design. Even […]
READ MOREMost consumers love Groupon. Who doesn’t want to save 50% or more on dinners out, spa treatments, and the occasional family trip? Consumers have saved a ton of money through the years on haircuts, restaurant gift certificates, and even an uber-relaxing body wrap. How effective though is Groupon as a tactic within the average small […]
READ MOREThe days of fly by the seat of your pants marketing are long gone. From start-ups to well-established businesses, the need for creating intentional, planned marketing strategies has proven vital to promoting the brand. Defining goals and setting a path for marketing success has allowed business owners to keep the customers coming through the door […]
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