Knowledge Center GMS

Why Your Website Header Matters

Brand Strategy, Creative Development, Strategize, Web Development

Why is a good website header important? It’s important because that is where visitors spend most of their time. You may have only a few seconds with each potential customer. Make the most of this opportunity by offering them a powerful image. Your website header tells the world what your business is all about. Plain, […]

3 Lessons the 1990’s Taught Us About Marketing

Brand Strategy, Business Planning, Evolve, Marketing

Along with slap bracelets, Beanie Babies, and the oh-so-fun Furby, the 1990’s also saw a huge shift in the way companies marketed their products to reach more customers than ever before. As the dawn of the internet age, this decade experienced huge changes in how businesses interacted with customers and how they responded to consumer […]

Is Guest Blogging Still Relevant?

Implement, Search Engine Optimization (SEO), Social Media Marketing, Web Development

Marketing guru Matt Cutts recently caused waves when he released an article claiming that the art of guest blogging was dead. He later reframed his position stating that it can be a beneficial practice but shouldn’t be relied on for search engine optimization (SEO) purposes. Calling the world of guest blogging too spammy, Matt encouraged his readers to […]

Opt-In Form Success Made Easy

Email Marketing, Evolve, Lead Conversion

Converting website visitors into full-fledged readers is one of the biggest components to a successful online marketing strategy. Keeping a constant stream of contact between you and your audience, opt-in forms are one of the best ways to gather names and emails for distribution lists. Sharing with them promotional sales, regular newsletters, and information on […]

Tips for Building a Better About Us Page

Creative Development, Evolve, Search Engine Optimization (SEO), Web Development

If your business is using the About Us page as strictly a history lesson in your company, you are missing out on a great opportunity to grab the audience’s attention and increase your sales. About Us pages are not only an outlet for sharing what makes you unique but is also crawled by search engines. […]

Email Subject Lines that Get Results

Business Planning, Content Marketing, Email Marketing, Implement, Sales Conversion, Social Media Marketing

In the world of email marketing, many marketers tend to turn to flashy, elaborate subject lines to increase open rates and get their messages read. While this may work for a few select niche markets, direct and simple subject lines often fare much better. Writing a descriptive yet straightforward subject can help your messages stand […]

Is it just noise? How the experts effectively use sound in web content marketing

Content Marketing, Evolve, Web Development

We have all been there before. While casually browsing to a website, you are suddenly bombarded with an awful noise that you can’t seem to turn off. And of course this happens at the least opportune times – in the office cubicle, on a quiet subway, or with a sleeping spouse next to you. So is there […]

The Procrastinator’s Guide to Blogging

Business Planning, Content Marketing, Strategize, Web Development

To be successful at blogging requires a level of dedication to both consistent writing and quality work. For a true procrastinator, maintaining a steady stream of read-worthy posts can sometimes be difficult, if not impossible, to achieve. Distracted easily, they are often in a constant struggle to stay on task. While it may seem like this perpetual […]

The BIG Secret to Winning Over New Customers

Business Planning, Evolve, Lead Conversion, Sales Conversion

Have you ever received free shipping on your first purchase online or a percentage off a service just for trying a new company out? If so, then you have been given the gift of reciprocity – the BIG secret to winning over new customers. Reciprocity is defined as responding to a positive action with another positive action or […]

The Art of a Successful Logo Change

Brand Strategy, Creative Development, Implement, Web Development

A logo change is one of the riskiest marketing endeavors businesses both large and small can undertake. The end result rarely goes unnoticed and is often categorized as either a huge hit or a big miss. Netflix is the latest victim of a logo change gone wrong. After recently transitioning their recognizable red logo to a red-on-white design, […]

Is your website Tablet-Friendly?

Brand Strategy, Creative Development, Evolve, Web Development

Responsive web design has become one of the biggest catch phrases for both small businesses looking to expand their brand and marketing firms trying to win them over. And while creating a site that adjusts to the ways in which consumers shop is important also having a clear focus on what type of design will […]

Linking-In for Marketing Success

Brand Strategy, Business Planning, Implement, Social Media Marketing

Founded in 2002, LinkedIn offers professionals in a number of industries the opportunity to interact and network through a series of connections. While the site started as a networking tool, it has since grown to include advertising, specialized campaigns, and article postings. While there are a slew of relevant and effective social media sites out […]

What People Say

Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.

- Berk

I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.

- Dennis

Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.

- Bill

Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.

- Tom

We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

- Rob

It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.

- Bryan

We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.