Evolve, Mobile Marketing, Social Media Marketing
When my mom dressed as a huge Candy Crush board for Halloween this past year I knew that this online game was more than just a passing fad. A widely popular strategic pastime, Candy Crush now boasts millions of online users and is generating some seriously big bucks for the brand’s developer, King.com. And the […]
READ MORESome may see email marketing campaigns as outdated, even boring. But don’t be fooled – email marketing is now hotter than ever and helping businesses achieve some great results. In fact, according to the Direct Marketing Association, email can provide a 4300% ROI! For those looking to grow, email is a must. Approach your company’s […]
READ MOREApproach, Social Media Marketing
While some may find hashtags slightly annoying, I have an odd affection for these little nuggets of goodness and, if you are looking to grow your company’s brand, you should too! There are a lot of useful applications for hashtags and they can be found on all the major social media sites from Facebook to […]
READ MOREResults, Search Engine Optimization (SEO)
Is your website sticky? No, I am not talking about some congealed leftover pancake syrup that fell onto your laptop keys (not that I would know). Rather, I am referring to the hip term we nerds experts use in the marketing world to explain the ability a site has to keep the readers coming back. […]
READ MOREImplement, Search Engine Optimization (SEO)
Quality content is quickly becoming one of the most important activities businesses must include in their marketing campaigns. Rolling out worthy content has become an increasingly important way to set your company apart from the rest. Here are some reasons why: Consumers have a multitude of types of devices on which to access content from […]
READ MOREApproach, Brand Strategy, Business Planning, Market Research
Marketing to Millennials can be quite a challenge. As the first generation to grow up with the Internet, Generation Y Millennials are used to a fast-paced world with information coming in from every direction with the just the touch of the fingertips. This sub-group has a number of great characteristics. They value individuality and welcome […]
READ MORESocial Media Marketing, Strategize
If you are like me, you feel a certain level of anxiousness when attempting to add a profile picture to your social media accounts. This is especially true for professional sites such as LinkedIn. How important are these images? The answer… very important. In the past, first impressions were made in the conference room or […]
READ MOREApproach, Brand Strategy, Business Planning
For many small businesses, there may be only two or three other competitors in the area. So how do you separate yourself from the rest? While you may provide similar services or products and be comparatively priced to similar businesses in the area, there are some small business marketing strategies you can utilize to set […]
READ MOREEvolve, Lead Conversion, Social Media Marketing
Every day millions of people post and read on Twitter and many of them could be your potential customers. Tweets, short text messages limited to 140 characters, have become an important way for businesses and individuals to share ideas, collaborate, and connect with others. If you are a business looking to grow your brand, you […]
READ MOREBusiness Planning, Content Marketing, Implement, Social Media Marketing, Web Development
Want to be a blogger? While it may seem easy to setup and begin, a blog can produce little results when a strong strategy is not in place. Before launching your blog, take time to learn how be successful in the field. Exploring and utilizing the tips of the trade will get you more followers […]
READ MOREOne cannot live on text alone… especially in the competitive world of social media marketing. If you are looking to reach more of your target audience consider incorporating video into your marketing strategies. While focusing on the content of your blogs, website, and other outlets is important, you will also want to draw your customer […]
READ MOREBrand Strategy, Creative Development, Implement, Lead Conversion
While social media and online marketing can prove effective, businesses should still invest advertising dollars into the direct mail approach to promoting their services and staying on the consumer’s radar. In fact, there are many advantages from a direct mail strategy that includes sending post cards, coupons, and flyers out to those that frequent your […]
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