Implement, Social Media Marketing
Hackers are everywhere including on many of the popular social media sites. Whether you are an individual or run a small business, keeping your profiles safe on these apps is important now more than ever before. For companies, leaving marketing social profiles prone to security breaches not only puts your interests at jeopardy but also […]
READ MOREBusiness Planning, Evolve, Lead Conversion
The northern Midwest has experienced one of the coldest winters on record and there doesn’t seem to be an end in sight. While we would like to stay warm and cozy tucked in our home, the world and our business continue to keep moving. The frigid temperatures and mountains of snow bring their own unique […]
READ MOREAs one of the strongest and most robust video stream services out there, YouTube is a great way for small businesses to strengthen their brand and connect with customers. Not only is it easy to use, YouTube is also virtually free keeping marketing dollars in the pocket of the business owner. Like many other types […]
READ MOREResults, Social Media Marketing
For most small businesses there are two main objectives to any marketing strategy – increasing sales and building brand awareness. Rightfully so, these two goals can help a company grow and flourish in today’s tough economy. Many want to approach social media in the same way they would print advertising and online website design. Even […]
READ MOREMost consumers love Groupon. Who doesn’t want to save 50% or more on dinners out, spa treatments, and the occasional family trip? Consumers have saved a ton of money through the years on haircuts, restaurant gift certificates, and even an uber-relaxing body wrap. How effective though is Groupon as a tactic within the average small […]
READ MOREThe days of fly by the seat of your pants marketing are long gone. From start-ups to well-established businesses, the need for creating intentional, planned marketing strategies has proven vital to promoting the brand. Defining goals and setting a path for marketing success has allowed business owners to keep the customers coming through the door […]
READ MOREEvolve, Mobile Marketing, Social Media Marketing
When my mom dressed as a huge Candy Crush board for Halloween this past year I knew that this online game was more than just a passing fad. A widely popular strategic pastime, Candy Crush now boasts millions of online users and is generating some seriously big bucks for the brand’s developer, King.com. And the […]
READ MORESome may see email marketing campaigns as outdated, even boring. But don’t be fooled – email marketing is now hotter than ever and helping businesses achieve some great results. In fact, according to the Direct Marketing Association, email can provide a 4300% ROI! For those looking to grow, email is a must. Approach your company’s […]
READ MOREApproach, Social Media Marketing
While some may find hashtags slightly annoying, I have an odd affection for these little nuggets of goodness and, if you are looking to grow your company’s brand, you should too! There are a lot of useful applications for hashtags and they can be found on all the major social media sites from Facebook to […]
READ MOREResults, Search Engine Optimization (SEO)
Is your website sticky? No, I am not talking about some congealed leftover pancake syrup that fell onto your laptop keys (not that I would know). Rather, I am referring to the hip term we nerds experts use in the marketing world to explain the ability a site has to keep the readers coming back. […]
READ MOREImplement, Search Engine Optimization (SEO)
Quality content is quickly becoming one of the most important activities businesses must include in their marketing campaigns. Rolling out worthy content has become an increasingly important way to set your company apart from the rest. Here are some reasons why: Consumers have a multitude of types of devices on which to access content from […]
READ MOREApproach, Brand Strategy, Business Planning, Market Research
Marketing to Millennials can be quite a challenge. As the first generation to grow up with the Internet, Generation Y Millennials are used to a fast-paced world with information coming in from every direction with the just the touch of the fingertips. This sub-group has a number of great characteristics. They value individuality and welcome […]
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