Some may see email marketing campaigns as outdated, even boring. But don’t be fooled – email marketing is now hotter than ever and helping businesses achieve some great results. In fact, according to the Direct Marketing Association, email can provide a 4300% ROI! For those looking to grow, email is a must. Approach your company’s […]
READ MOREApproach, Social Media Marketing
While some may find hashtags slightly annoying, I have an odd affection for these little nuggets of goodness and, if you are looking to grow your company’s brand, you should too! There are a lot of useful applications for hashtags and they can be found on all the major social media sites from Facebook to […]
READ MOREApproach, Brand Strategy, Business Planning, Market Research
Marketing to Millennials can be quite a challenge. As the first generation to grow up with the Internet, Generation Y Millennials are used to a fast-paced world with information coming in from every direction with the just the touch of the fingertips. This sub-group has a number of great characteristics. They value individuality and welcome […]
READ MOREApproach, Brand Strategy, Business Planning
For many small businesses, there may be only two or three other competitors in the area. So how do you separate yourself from the rest? While you may provide similar services or products and be comparatively priced to similar businesses in the area, there are some small business marketing strategies you can utilize to set […]
READ MORECustomer surveys continue to be a helpful tool for businesses looking to gain insight into their customer’s views and experiences with their company. Here are some tips to make your next survey a success. 1. Time It Right Designing a survey that is not too short or too long should be your ultimate goal. Surveys […]
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Since Pinterest was launched to the public in 2011, it has been a huge marketplace for people to pin everything from a favorite recipe to home decor ideas. As the site continues to expand its reach, companies are looking to get a piece of the action too and should be a part of your core […]
READ MOREApproach, Search Engine Optimization (SEO)
Earlier this week Google CEO Matt Cutts released a video discussing the practice of content Stitching. Stitching is a term referring to the practice of cut and pasting snippets of content from a variety of sites and pasting them into just one page on your site with external links attributing to the content. While this […]
READ MOREApproach, Lead Conversion, Social Media Marketing
If you haven’t heard the term Online Personality yet, you will soon. Creating an online persona for your brand is the new trend to hit the marketing industry. For years, companies have been humanizing their brand on television and print media. Always looking for additional opportunities, firms are now using social media to reach their […]
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