Knowledge Center

Crafting the Perfect High-Converting Landing Page

Analytics, Approach, Business Planning, Content Marketing, Lead Conversion, Marketing, Mobile Marketing, Results, Sales Conversion, Search Engine Optimization (SEO), Social Media Marketing, Strategize

Creating a high-converting landing page that effectively turns visitors into customers requires a careful blend of art, science, and strategic planning. Here, we break down the essential components of a high-converting landing page, offering a clear and actionable checklist to guide your design process. Hero Section Social Proof Benefits Section Testimonials FAQ Section Final CTA […]

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Fine-Tuning Your Marketing Through Tailored Audience Segmentation

Analytics, Approach, Business Planning, Content Marketing, Lead Conversion, Marketing, Mobile Marketing, Results, Sales Conversion, Search Engine Optimization (SEO), Social Media Marketing, Strategize

When crafting a marketing message, it’s essential to recognize the individuality of your audience. Take, for instance, two very public figures: both celebrated, both born in 1948, raised in the UK, married twice, and living in castles. Despite these similarities, it’s clear that the lifestyles, interests, and public personas of Prince Charles and Ozzy Osbourne […]

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Emerging Digital Marketing Trends for 2018 That You Should Know

Emerging Digital Marketing Trends for 2018 That You Should Know

Approach, Business Planning, Marketing, Strategize

You can never get too comfortable when it comes to your digital marketing strategy.  The world of online promotion and marketing is always changing.  One of the most important goals of any advertising department should be to continue to evolve how they manage their own online strategy.  Failing to keep up with the times leaves […]

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Have You Put Together Your 2018 Marketing Budget Calendar?               

Have You Put Together Your 2018 Marketing Budget Calendar?               

Approach, Business Planning, Marketing

It is never too early to start budgeting your marketing dollars for the coming year.  In fact, late summer is a great time to begin allocating your resources before the holiday season gets you too busy to plan. Working with Grand Marketing Solutions to create a well-balanced budget calendar is one of the best next […]

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How to Save a Mismanaged Marketing Program

Brand Strategy, Business Planning, Marketing, Social Media Marketing, Strategize, Web Development

Has your marketing program been ignored for way too long? Or maybe you’re taking over another person’s marketing mess? Whatever the case, handling a mismanaged marketing program is no easy task. Here are some strategies to getting it back on track. Problem #1: The program lacked direction. How to fix it: If you don’t know […]

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5 Common Misconceptions about B2B Marketing

Business Planning, Content Marketing, Email Marketing, Marketing, Social Media Marketing, Strategize

Do you run a B2B organization? If so, you know how difficult it can be to find effective marketing strategies for your unique needs. It seems like every program is geared to those advertising directly to the customer. The lack of professional support for B2B businesses makes misconceptions common. At Grand Marketing Solutions, we specialize […]

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Have You Adopted a Marketing Concept Mentality?

Business Planning, Lead Conversion, Marketing, Results, Sales Conversion, Strategize

If you haven’t heard the term “marketing concept”, you are sure to hear more about it in the near future. The marketing concept is based on the principle that companies should analyze the needs of their customers and base their decisions on meeting those needs. It also emphasizes the importance of satisfying those needs better […]

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Three Marketing Budget Busters You Should Avoid

Advertising, Business Planning, Marketing, Search Engine Optimization (SEO), Social Media Marketing

Every small business needs to be mindful of how they spend their marketing dollars. Budgets are limited and every penny counts. You want to make sure you get the most bang for your marketing buck. What you invest in can mean the difference between success and a busted budget. There are many avenues you can […]

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4 Types of Services Grand Marketing Solutions Offers Chicago Businesses

Brand Strategy, Business Planning, Content Marketing, Email Marketing, Evolve, Marketing, Sales Conversion, Search Engine Optimization (SEO), Web Development

Grand Marketing Solutions is more than “just” a website service company. While we often provide our Chicago business clients website design and implementation programs, we also offer so much more. We hope you also consider us a one-stop-shop for all of your marketing and branding needs. Here are 4 types of services Grand Marketing Solutions […]

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The Biggest Thing Small Businesses Forget When Managing Their Own Marketing

Business Planning, Evolve, Marketing, Strategize

Whether you are the owner of a small business or the CEO of a multi-billion dollar company, we all have a need for a good marketing plan. The difference comes in how each of us chooses to approach the task. Some hire out the service relying on the expertise of a trusted marketing professional. Others […]

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What People Say

    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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