Brand Strategy, Implement, Lead Conversion, Market Research
If you run an online business geared towards kids than you know how difficult it is to grab the attention of their parents. Families are continuously bombarded with advertising on TV, in magazines, and online. So how do you make your product stand out from the rest? How do you capture the attention of the […]
READ MOREImplement, Marketing, Mobile Marketing, Print Marketing
If you ask any successful blogger what their number one income generator is you will more than likely hear the same response time and time again: sales from their eBook. The eBook has become a wildly popular way to not only reap financial rewards but also gain interest and traffic to a site. But how […]
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Is your Etsy site seeing less than stellar sales? Even the most beautifully handcrafted piece can experience a lack of interest if the right marketing strategies aren’t in place. You don’t need to be an advertising genius to start attracting more attention to your Etsy shop. Just a few simple strategies can have you on […]
READ MOREBrand Strategy, Implement, Social Media Marketing, Web Development
Since its launch in October 2010, Instagram has grown into one of the largest, most popular photo-sharing apps on the market today. One of the main reasons for Instagram’s success is its ability to continuously evolve while responding to the user’s ever-changing needs. Built on a strong foundation, Instagram has weathered the storm of other […]
READ MOREImplement, Search Engine Optimization (SEO), Social Media Marketing, Web Development
Marketing guru Matt Cutts recently caused waves when he released an article claiming that the art of guest blogging was dead. He later reframed his position stating that it can be a beneficial practice but shouldn’t be relied on for search engine optimization (SEO) purposes. Calling the world of guest blogging too spammy, Matt encouraged his readers to […]
READ MOREBusiness Planning, Content Marketing, Email Marketing, Implement, Sales Conversion, Social Media Marketing
In the world of email marketing, many marketers tend to turn to flashy, elaborate subject lines to increase open rates and get their messages read. While this may work for a few select niche markets, direct and simple subject lines often fare much better. Writing a descriptive yet straightforward subject can help your messages stand […]
READ MOREBrand Strategy, Creative Development, Implement, Web Development
A logo change is one of the riskiest marketing endeavors businesses both large and small can undertake. The end result rarely goes unnoticed and is often categorized as either a huge hit or a big miss. Netflix is the latest victim of a logo change gone wrong. After recently transitioning their recognizable red logo to a red-on-white design, […]
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Founded in 2002, LinkedIn offers professionals in a number of industries the opportunity to interact and network through a series of connections. While the site started as a networking tool, it has since grown to include advertising, specialized campaigns, and article postings. While there are a slew of relevant and effective social media sites out […]
READ MOREBrand Strategy, Business Planning, Creative Development, Implement, Mobile Marketing, Social Media Marketing, Web Development
Shopping for the right marketing firm for your small business can be tricky to say the least. What questions to ask, what experience to look for, and what services to request may be difficult to answer for those without general marketing knowledge. But don’t let the mysteriousness of the process prevent you from hiring a […]
READ MOREImplement, Social Media Marketing
Hackers are everywhere including on many of the popular social media sites. Whether you are an individual or run a small business, keeping your profiles safe on these apps is important now more than ever before. For companies, leaving marketing social profiles prone to security breaches not only puts your interests at jeopardy but also […]
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