McCarthy’s 4 P’s of Marketing, also known as the Marketing Mix, is a concept that consists of four basic elements necessary in any good marketing campaign. The 4 P’s are Product, Price, Promotion and Place. The concept holds firm that any successful business must clearly define these four aspects before launching any type of marketing […]
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We all want to live the American Dream. To make it “big” using our own ingenuity, sheer determination and a bit of luck. In the past that meant finding a well-paying job with the right company paying your dues for decades. The new online world though offers many more lucrative and enticing options. Blogging is […]
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Taking that big leap of publishing your blog can be terrifying. Is it ready for the world to see? Have you done the right things to make it successful? While there is certainly room to tweak it as you go establishing some basics will ensure your blog gets starts on the right foot. Here are […]
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Professional marketing firms like Grand Marketing Solutions are experts at crafting the strategic plans small businesses need to stay competitive. They help brands make sense of the how best to self-promote themselves. They assist in finding the voice and images that represent each company’s uniqueness. At GMS, we guide each customer through the process of […]
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If you manage your company’s social media profiles, you already know how tedious and draining the job can be. It seems like at every moment there is something that needs to be uploaded, posted or commented on. One aspect of this marketing platform that makes its management even more challenging is that it’s essentially a […]
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Your website is one of the most important tools in your marketing toolbox. It’s what gets your brand in front of others and how you promote yourself online. But like most things in this fast-paced world, websites can also quickly become dated and worn. When this happens they lose their effectiveness at boosting your brand. […]
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The art of the perfect cold email is one that mystifies most. It can be hard to jump right in and write a message to someone who doesn’t know who you are and might possibly not even care. But nonetheless finding new prospects is important and a writing these cold emails is a risk worth […]
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LinkedIn is the professional person’s playground when it comes to connecting with others in the same industry or related fields. For a brand, it can build credibility and be yet another source for self-promotion online. While the hours spent on LinkedIn may be few, there are simple activities you can do to boost your brand. […]
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Social media- the place brands go to reach online success. Few healthy businesses can grow without a presence somewhere online. Social media is what attracts other people to your brand, where you advertise your new products and how you communicate with the rest of the world. But it can also prove difficult to manage especially if […]
READ MOREApproach, Content Marketing, Marketing, Search Engine Optimization (SEO), Social Media Marketing, Strategize, Web Development
The popularity of YouTube is staggering. Not only is it the second largest search engine following closely behind Google, it also touts an astounding 1 billion global visitors monthly. While you may think that Facebook and Instagram is where you should be spending your marketing dollars, you are missing out on a great opportunity if […]
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