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Advertising, Approach, Marketing, Social Media Marketing
An easy way to get more exposure for your brand is by better utilizing the tools you already have. For most businesses, Facebook is at the cornerstone of their online presence. This social media platform makes it simple to establish a business page while also reaching a large amount of people. Even a business owner […]
READ MOREAdvertising, Business Planning, Marketing, Search Engine Optimization (SEO), Social Media Marketing
Every small business needs to be mindful of how they spend their marketing dollars. Budgets are limited and every penny counts. You want to make sure you get the most bang for your marketing buck. What you invest in can mean the difference between success and a busted budget. There are many avenues you can […]
READ MOREBrand Strategy, Evolve, Marketing, Web Development
Customer testimonials can be one of the most powerful marketing tools you have. And better yet – they are free! When people have good things to say about your business, you want to shout it from the rooftops. But far too often we under-utilize these precious commodities. In an age when everyone is beyond busy, […]
READ MOREBrand Strategy, Implement, Marketing
Is your brand’s image getting boring? Falling a little flat? If so, you are not alone. Many brands find themselves needing to update their image every couple years. Taking time to modernize it is what keeps your brand fresh, current and on point with your current branding message. The toughest part is finding ways to […]
READ MOREContent Marketing, Marketing, Search Engine Optimization (SEO), Writing
Stumped on what to write about? It’s easy to get stuck in a writing block when it comes to your blog. And not knowing what to write about only makes the process of generating great posts even more difficult. Finding ways to come up with engaging topics can help you write faster while still creating […]
READ MOREMarketing, Social Media Marketing
It’s that time of year again. The season when we open our windows, sweep out the dust and accomplish some deep spring cleaning. But this annual tradition is for more than just the home. Spring is also a great time to give your social media accounts some much-needed attention including your Pinterest boards. Pinterest is […]
READ MOREAdvertising, Marketing, Print Marketing, Writing
Some marketing experts say print marketing is a lost cause. The days of catalogs and mailers have been replaced with websites and Facebook ads. And while online promotions are quickly becoming the leading way to boost your business, print still has its place in every good marketing program. In order to make print ad campaigns […]
READ MOREBack in November 2016, Google announced that it would be implementing a Mobile First indexing change. It was a clear step in the trend of mobile design search rankings as Google’s algorithms changed from evaluating website design to mobile effectiveness. This news ushered in a wave of businesses scrambling to make their sites more mobile-friendly. […]
READ MOREIt doesn\’t matter how big or how small your business is it never hurts to expand your reach as far as possible. In fact, going global is a great way to connect with others you may have otherwise never had the opportunity to meet. And with the huge expansion of online marketing, spanning your message […]
READ MOREWhen it comes to your marketing partner, there are many options to choose from. You could hire an online provider to develop your branding plan. You could also do it on your own learning the tricks of the trade from books and YouTube. Or, better yet, you could hire a locally-based Chicago marketing firm such […]
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