Marketing, Social Media Marketing
Pinterest is a great way to create a larger presence online using social media. It provides another platform for you to engage with your audience while driving more traffic to your site. But like most marketing strategies, Pinterest efforts can quickly stale. Keep your profile exciting and interesting by continuously trying new ways to reach […]
READ MOREApproach, Marketing, Mobile Marketing, Social Media Marketing, Strategize
Automation is one of the easiest ways to keep a marketing program chugging along. In a fast-paced world, it can offer a quick solution for streamlining and tracking the most basic marketing tasks. Its increase in popularity has allowed companies to customize their content using more behavior-related triggers. Marketing automation software has also created a way […]
READ MOREBrand Strategy, Email Marketing, Social Media Marketing, Writing
Does your current marketing strategy include newsletters? If so, you may be asking yourself how necessary they are to your overall program. Are they helping you stand out from your competition or just simply taking up time and resources you could be using elsewhere? While newsletters may not be as popular as they once were, […]
READ MOREBrand Strategy, Social Media Marketing, Strategize
Twitter can be a great way to maximize your social efforts using a platform which can be effortlessly incorporated into your everyday life. Not only is it easy to use, Twitter is also a quick way to reach those who would be most interested in your brand. While it may be simplistic in form, Twitter […]
READ MOREBusiness Planning, Content Marketing, Implement, Social Media Marketing
How successful is your small business Facebook page? Is your page drawing customers in or turning them away? If you are missing out on the power of this popular social media site, it may be time to revisit your Facebook strategy. Here are some common page blunders and how you can refocus your efforts for […]
READ MOREHave you finally got yourself setup on Twitter but feel like no one is listening? Twitter can be a very powerful tool for marketing your business but only if there are other eyes on your feed. Simply posting tweets on your board is not enough… not even close. To truly achieve success on this social […]
READ MOREAlthough it seems like only recently companies have begun using viral marketing to jumpstart their marketing campaigns, the concept has actually been employed for nearly two decades. In fact, you may be surprised to learn that the term viral marketing has been around since the 1990’s. Creating buzz around a brand has been a tried […]
READ MOREBusiness Planning, Evolve, Marketing, Social Media Marketing
For decades, the marketing world has been told how critical the baby boom generation is to the overall buying power of the US economy. While this generation still has some say, Millennials are quickly becoming the new majority on the block. Born between 1981 and 1992, this demographic accounts for nearly 80 million Americans – […]
READ MOREApproach, Brand Strategy, Social Media Marketing
Want part in the nation’s fastest-growing social network? Touting more than 100 million active users daily, Snapchat has gained wide popularity among a large subset of the American population. For small businesses, this can mean a tremendous opportunity for one-on-one engagement with their audience. But is investing in this platform worth the effort? Here are […]
READ MOREBrand Strategy, Business Planning, Social Media Marketing, Strategize
Are you finding it increasingly difficult to manage your online social media profiles? Many small business owners are struggling to stay on top of the trends and reach their customers online. The social media world has grown exponentially over the last couple years exploding into hundreds of different platforms of which to choose from. It […]
READ MORE