Business Planning, Evolve, Web Development
Choosing a domain name is no small feat. It can be both confusing and stressful especially for those without professional marketing experience. Whether you are launching a new company or a new blog, selecting the right name for your site can be the differentiating factor that leads to its success. It not only affects what […]
READ MOREBrand Strategy, Content Marketing, Search Engine Optimization (SEO), Web Development, Writing
Most SEO experts would tell you that link building is an important aspect of any effective online marketing strategy. What they might not always share though is that can also be a dangerous one. One bad move and you can see your ranking efforts go down the tubes. While the usefulness of link building has […]
READ MOREToday’s marketers are fortunate to have a wealth of great online tools available to them. From those focused on keyword optimization to ones that help manage your email strategy, these aides can be instrumental in keeping your marketing plan on track in 2016. But along with many options also comes the difficulty in selecting the […]
READ MOREBrand Strategy, Business Planning, Creative Development, Market Research, Marketing, Search Engine Optimization (SEO), Web Development, Writing
Defining who your audience is can be a critical first step in creating a marketing strategy that is not only effective but which can also serve both your short term and long term needs. Many businesses find it difficult to clearly identify who their audience is. When tackling the task of defining your target audience, […]
READ MOREBrand Strategy, Marketing, Strategize
The last year has been a crazy one for the marketing world. In 2015, we have seen many trends come and go as companies try to claim their spot on social media platforms while taking advantage of whatever is hot at the moment. The coming year appears to likely be another wild ride for marketers […]
READ MOREBusiness Planning, Evolve, Marketing
The marketing world and all that it entails is constantly changing and with it the needs of businesses and organizations wanting to keep up. The people they hire and the titles they give them often also reflect this ebb and flow within the industry. Each year seems to usher in a wealth of new roles […]
READ MOREBrand Strategy, Implement, Marketing
If you run a small business, you know how difficult it can be to think of new, fresh ideas for your website’s blog. If your content is getting stale consider using the holiday season as your inspiration. Writing content about this topic can help spur new creativity into your everyday posts. It can also keep […]
READ MOREApproach, Brand Strategy, Social Media Marketing
Want part in the nation’s fastest-growing social network? Touting more than 100 million active users daily, Snapchat has gained wide popularity among a large subset of the American population. For small businesses, this can mean a tremendous opportunity for one-on-one engagement with their audience. But is investing in this platform worth the effort? Here are […]
READ MOREBrand Strategy, Business Planning, Social Media Marketing, Strategize
Are you finding it increasingly difficult to manage your online social media profiles? Many small business owners are struggling to stay on top of the trends and reach their customers online. The social media world has grown exponentially over the last couple years exploding into hundreds of different platforms of which to choose from. It […]
READ MOREEvolve, Marketing, Mobile Marketing
The world in which we work and play is becoming increasingly faster each and every day. With our mobile device in hand, we can now be armed to handle any situation at a moment’s notice while still being able to drink our latte. Our smartphones are no longer just a tool used to call others; […]
READ MOREImplement, Web Development, Writing
The rising popularity of blogging as a legitimate full-time job has given people a real opportunity to live the American Dream – working for yourself… at home…. in your pajamas. In reality, blogging is much more than that. There are strict deadlines to meet, a long-list of day-to-day tasks to complete and a large audience […]
READ MOREYour brand’s image is one of its most valuable assets. A strong one can help your company flourish and grow. A poor one can lead to the demise of even the strongest of corporations. Unfortunately, the online world poses many threats that can tarnish your company’s good name. One of the biggest mistakes companies make […]
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