Approach, Search Engine Optimization (SEO)
The page title tags can be one of the most important elements of your website… at least for SEO ranking purposes. Unfortunately many fail to take advantage of its power. The title becomes a standard fixture with little forethought put into its curation. Rather than approach this task with a lackadaisical attitude, take advantage of […]
READ MORESocial Media Marketing, Strategize
Pinterest continues to surpass expectations in the world of social media. In July 2015, it ranked #4 on eBizMBA Rank\’s Top 15 Most Popular Social Networking Sites. It estimated that the site has nearly 250 million unique visitors monthly – a far cry from its 5,000 users total in 2010. What makes Pinterest such a […]
READ MOREApproach, Social Media Marketing
To remain competitive, small business owners with limited resources must be careful about which social media platforms they invest their time and money into. They must also take full advantage of those platforms using them to their greatest potential. Twitter can be a smart investment of marketing dollars for those looking to gain more followers […]
READ MOREWhile writing content isn\’t rocket science, there is a certain level of skill and finesse needed to be a good content writer. Not only does it take the ability to continuously generate interesting, well-written articles but also write in a style which appeals to the audience. Good content writers incorporate consistent habits into their everyday. […]
READ MOREStorytelling is one of the best ways to ignite other\’s excitement about your product. It can provide your company the unique opportunity to make both a personal and emotional connection with your brand. But these connections can only be made with a clear focus on the purpose of the story you tell. To be effective […]
READ MORESocial Media Marketing, Strategize
Since 2005, YouTube has been the premier place for creating, posting, and watching original videos online. It has continued to be a mainstay in marketing campaigns looking to achieve greater viral attention for their brand. While social media sites such as Facebook and Twitter compete for our attention, we must not forget the power YouTube […]
READ MOREA robust, organic email list is one of the best tools for building your brand. It not only strengthens your email marketing campaign but can also keep customers engaged on a more consistent basis. When the list becomes outdated or ineffective, many turn to a list-purchasing company. While you may see it as an easy […]
READ MOREBusiness Planning, Evolve, Marketing, Social Media Marketing
Are you being smart in how you approach your company’s social media efforts? It\’s easy to begin with great intentions and then get lost in the vastness of the online world. Wasting time and energy, we lose focus on social media\’s true purpose: attract new customers and interact with existing ones while building the brand […]
READ MOREMarket Research, ROI, Sales Conversion, Strategize
When investing both time and money into researching your customer’s views and opinions it is important that the information you glean is valuable. But how long does that value last? Is there an expiration date on the usefulness of customer surveys? While it’s hard to tack down a concrete date on which you should throw […]
READ MORESearch Engine Optimization (SEO), Web Development
Link building has quickly become a dirty word among those looking to rank higher on Google. In fact, there has been a big push in the industry not to use them. But before you jump on the anti-link bandwagon consider how they can be used effectively to generate results. The best (and only) approach is […]
READ MOREBusiness Planning, Implement, Marketing
Often when business owners brainstorm ways to increase their sales they overthink the solution. A grandiose strategy is rarely what is needed or necessary. More often than not what are really required are simple adjustments to our daily habits. A clean desk each morning. A kept-up filing system. A way for tracking marketing communication efforts. […]
READ MOREApproach, Lead Conversion, Sales Conversion
In the world of marketing, each new customer you reach is a small victory. It can be quite the feat to grow your consumer base, especially in ultra-competitive industries. But this is only half the battle. Once you have convinced the customer to “try you out”, it is now time to retain them building loyalty […]
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