Knowledge Center GMS

Avoid These Email Marketing Mistakes

Email Marketing, Marketing, Sales Conversion, Strategize

Email marketing is still one of the best ways to promote your business. One of the main reasons why this strategy continues to be successful for so many is that it directs its focus on customers that have already agreed to be contacted by you. Showing previous interest in your brand, these prospects are more […]

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Instagram Success for Small Business

Brand Strategy, Implement, Social Media Marketing, Web Development

Since its launch in October 2010, Instagram has grown into one of the largest, most popular photo-sharing apps on the market today. One of the main reasons for Instagram’s success is its ability to continuously evolve while responding to the user’s ever-changing needs. Built on a strong foundation, Instagram has weathered the storm of other […]

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5 Ways to Kill Your Online Business

Brand Strategy, Business Planning, Evolve, Lead Conversion

In today’s digital age, the way in which you conduct your business online is often the determining factor on how successful (or unsuccessful) you are. And while you may have your eye on the prize in the beginning, letting a few bad habits seep in can quickly lead to the demise of even the strongest […]

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3 Common Pitfalls to Avoid in your Mobile Website Design

Brand Strategy, Creative Development, Strategize, Web Development

With mobile online usage more popular than ever before, businesses must provide their customers a site that offers them a great user experience no matter where they are. While the concept of designing a site strictly for mobile use isn’t brand new, how we approach it is constantly evolving. Because of stricter demands from both […]

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Personalized Mailers for Tracking: The Next Big Thing in Print Marketing

Brand Strategy, Print Marketing

While many are turning to online media to market their business, printed marketing materials can still be an effective way to increase sales and grow the customer base. In fact, many advertisers consider a strategy that combines both digital and print marketing channels as the best approach to maintaining and growing a brand. What is […]

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7 Tips for Surviving Through a Bad Publicity Storm

Brand Strategy, Business Planning, Evolve, Marketing

Bad publicity happens to the best of us. Even the most highly reputable companies experience adversity at some point. Like they say, it’s just a part of doing business. While we can’t control every negative experience that comes our way, we can learn to effectively manage and respond to these storms. In fact, how we […]

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Cross-Promotional Marketing: Crafting Strategic Partnerships that Work

Brand Strategy, Content Marketing, Lead Conversion, Sales Conversion, Social Media Marketing, Strategize

Sharing marketing resources using cross-promotional campaigns has long been a trusted mainstay in a company’s advertising toolkit. Cross-promotional campaigns can be a great way to reach more customers, save money, and build connections within the business world. But it can also lead to wasted time, money, and reputation if done haphazardly. Before you partner with […]

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Why Your Website Header Matters

Brand Strategy, Creative Development, Strategize, Web Development

Why is a good website header important? It’s important because that is where visitors spend most of their time. You may have only a few seconds with each potential customer. Make the most of this opportunity by offering them a powerful image. Your website header tells the world what your business is all about. Plain, […]

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3 Lessons the 1990’s Taught Us About Marketing

Brand Strategy, Business Planning, Evolve, Marketing

Along with slap bracelets, Beanie Babies, and the oh-so-fun Furby, the 1990’s also saw a huge shift in the way companies marketed their products to reach more customers than ever before. As the dawn of the internet age, this decade experienced huge changes in how businesses interacted with customers and how they responded to consumer […]

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Is Guest Blogging Still Relevant?

Implement, Search Engine Optimization (SEO), Social Media Marketing, Web Development

Marketing guru Matt Cutts recently caused waves when he released an article claiming that the art of guest blogging was dead. He later reframed his position stating that it can be a beneficial practice but shouldn’t be relied on for search engine optimization (SEO) purposes. Calling the world of guest blogging too spammy, Matt encouraged his readers to […]

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Opt-In Form Success Made Easy

Email Marketing, Evolve, Lead Conversion

Converting website visitors into full-fledged readers is one of the biggest components to a successful online marketing strategy. Keeping a constant stream of contact between you and your audience, opt-in forms are one of the best ways to gather names and emails for distribution lists. Sharing with them promotional sales, regular newsletters, and information on […]

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Tips for Building a Better About Us Page

Creative Development, Evolve, Search Engine Optimization (SEO), Web Development

If your business is using the About Us page as strictly a history lesson in your company, you are missing out on a great opportunity to grab the audience’s attention and increase your sales. About Us pages are not only an outlet for sharing what makes you unique but is also crawled by search engines. […]

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What People Say

    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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