Advertising, Brand Strategy, Content Marketing, Creative Development, Evolve, Marketing
If your small business has a tight marketing budget or no budget at all but needs to get some major media attention, there is one risky solution you may want to consider: guerilla marketing. Guerilla marketing takes a lot of guts to attempt but the efforts can be tremendous while using very little investment dollars. […]
READ MOREJust because your business is small doesn’t mean it can be successful and compete against the big box retailers for market share. In fact, many believe that smaller mom and pop shops are making a comeback seeing increased traffic in the stores and better sales figures. And the consumer base is embracing this shift. Small […]
READ MOREContent Marketing, Evolve, Social Media Marketing
Boasting over 271 million active users and nearly 500 million tweets sent per day, Twitter is a HUGE part of the marketing world. There is no doubt that this social platform cannot be ignored when it comes to your company’s marketing strategy. But how you interact on Twitter can be just as important as whether […]
READ MOREPodcasts are becoming a great tool for online marketers who want to interact on a more in-depth level with their audience. It has also become a unique way to share new products, focus on particular topics of interest, and even generate revenue. While anyone from small retail outfits to online teachers can find podcasts beneficial, […]
READ MOREBrand Strategy, Business Planning, Evolve, Marketing
For some, staying local isn’t the best option if they want their business to expand and grow. Often even a nationwide campaign limits the possibilities that are out there. With the continuous growth of online access to populations all over the world the ability to take your marketing campaign global has become more achievable than […]
READ MOREImplement, ROI, Social Media Marketing
Slowly but surely the economy is making a comeback. Along with it, consumers are also finally beginning to loosen their wallets and increase their spending. This is good news for both large and small business alike as they begin to gear up for the holiday season. Where you spent your dollars last year might not […]
READ MOREBrand Strategy, Business Planning, Implement, Web Development
Is your blog stuck in a rut or are you on a constant quest to find new ideas to write about? Don’t worry; you are not the only one. Many bloggers hit a creativity dry spell when it comes to curating interesting content for their blog on a consistent basis. Tackle the problem head-on by […]
READ MOREBrand Strategy, Business Planning, Content Marketing, Evolve, Market Research, Marketing, Mobile Marketing, Web Development
Why do most new small businesses fail? It’s often not a matter of an inferior product or poor service. It is often because they neglect to recognize an important part of any business plan: acquiring new customers. And the best way to attract potential customers is through a well-crafted marketing campaign. While there are a […]
READ MOREApproach, Brand Strategy, Content Marketing, Search Engine Optimization (SEO), Web Development
Thinking of starting a blog? One of the dreaded tasks most newbies struggle with is the profile summary and rightfully so. It’s hard to sum up who you are in 100 words or less. How do you cram in every nugget of goodness of what makes you interesting to others into one short blurb? While […]
READ MOREAdvertising, Brand Strategy, Business Planning, Creative Development, Evolve
Did you know that 99% of all US households report having a least one television within the home? While the internet is often the focus of many marketing campaigns, television advertising is still a force to be reckoned with. In fact, if used correctly, it can be a powerful strategy for driving sales and increasing […]
READ MOREBrand Strategy, Content Marketing, Creative Development, Strategize, Web Development
Does your website send mixed messages about who you are and what your brand is all about? Do your individual pages seem disconjointed and unrelated? If so, your site could be suffering from a serious identity crisis. Not only do cohesive sites flow better and feel more unified, they also offer the visitor a more […]
READ MOREAnalytics, Approach, Marketing, Social Media Marketing
Launched in August 2014, the new Pinterest Analytics offers businesses that use the site a fresh take on ways to interpret data from their profile. Professional users can now access a wealth of information based on a number of site factors including number of re-pins, how others access your site, and which boards are most […]
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