Approach, Brand Strategy, Creative Development
Your brand can be one of the most valuable assets you own. Yet many fail to realize the threats that can damage their brand both online and in the marketplace. Even more importantly, few properly protect it from harm against those trying to use it without permission. Once tarnished, a company’s “good name” is hard […]
READ MOREContent Marketing, Marketing, Strategize, Web Development
Which is more important: a great, expertly-written article or posting on your site regularly? The answer is both. Without interesting topics, visitors become bored and disengaged. Posting infrequently or sporadically makes them less likely to frequent your site on a regular basis. Having a consistent message with quality, well-written content can help further your brand […]
READ MOREWhen you finally finish school and receive your diploma, you feel like a rock star. You are ready to take the marketing world by storm using all marketing knowledge you learned in school. Get ready because you are now on a journey to another type of school. One that will teach you more than you […]
READ MORETrade show marketing can be a huge part of a company’s advertising budget. From florists specializing in wedding bouquets to a construction firm offering home remodels, trade shows can be a great way to showcase your talents and products while enjoying the unique opportunity for one-on-one contact with your customers. Along with this opportunity though […]
READ MOREApproach, Creative Development
If you type “logo change” into any given search engine, you will see a wide variety of articles. Some will say a logo change should be avoided at all costs. Others promote the rebranding as a way to move a company forward and refocus their image. The answer to the benefits of any change is […]
READ MOREEmails are a great way to reach customers from virtually every age group even those not in-tune with the social media world. But with dozens, if not hundreds of emails populating in their inbox every day, consumers have to be choosy on which emails they open and which ones they forget. Which side of the […]
READ MOREThe quality of a website is often either really good or really bad. Rarely do sites fall into the so-so spectrum. But can you find out how successful your site is or more importantly isn’t? The answer lies in your ability to view it from another’s perspective; being an impartial observant critiquing the site on […]
READ MOREIf you are not getting the traffic you had hoped for or are seeing little interest in your posts and site, it may be related to what your content is rather than how your content is written. One of the biggest mistakes writers make when curating content is focusing too heavily on what is current […]
READ MOREContent Marketing, Evolve, Marketing, Web Development
If you are like many who work in the marketing field, you just kind of fell into the industry. Your degree could be in business, graphic design, or even political science. You carried your weight by learning on your feet, following others examples and sometimes even winging it. But if you have yearning to hone […]
READ MOREContent Marketing, Social Media Marketing, Strategize, Web Development
Like they say Content is King and good content can mean more traffic to your site, a larger audience and, most importantly, greater profits. But why do some seem to rock the content world while others continuously fall on their face? The answer lies in the approach. Those who are successful have learned the strategies […]
READ MOREBrand Strategy, Business Planning, Strategize
Are you ruining your company’s marketing strategy? A well-crafted approach to both long-term and short-term advertising efforts is important for small and large companies alike. In fact, marketing has become so vital it is often a key determining factor in the overall success of a business. How you handle this hefty responsibility can make or […]
READ MOREBrand Strategy, Evolve, Mobile Marketing, Web Development
Does the thought of taking your site to the mobile world a bit scary? It can be intimidating to mess with what may already be a well-oiled machine but making your site more mobile-friendly is a must in today’s marketing world. Rather than jumping in feet first, lessen your risk by planning and strategizing your […]
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