Brand Strategy, Business Planning, Evolve, Marketing, Search Engine Optimization (SEO), Web Development
How many visitors are you converting on your website? Five out of ten? Or maybe even less? While the ways in which we track conversion rates and the amount of information we can gather is becoming more and more complicated, one basic premise remains: better conversion rates lead to greater sales. And who doesn’t want […]
READ MOREBrand Strategy, Marketing, Social Media Marketing, Strategize
If you run your own business you already know how important Facebook can be to your overall marketing strategy. It’s one of the best places to engage with your audience online. It is also a great platform for sharing news about your company with others. But are your Facebook efforts seeing lackluster results? Are you […]
READ MOREApproach, Brand Strategy, Social Media Marketing, Strategize
Navigating the waters of social media can be nothing short of treacherous. How you respond can make all the difference in the effectiveness of your social media efforts. Better engagement on social media can open many doors to building your brand. It can increase customer loyalty, attract more people to your online profiles and offer […]
READ MOREApproach, Brand Strategy, Creative Development
The logo is often your first impression to the world. It is what sets the tone for what your company, product, and brand are all about. It lets others know what you stand for and what they can expect from you. Unfortunately, many business owners don’t commit the time or resources necessary to create a […]
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Whether you are a new start-up or have been around for decades, you probably have one of the same marketing objectives as most businesses – growing the brand. Building your brand is the only way to take limited popularity and convert it into long-term success. It’s what turns a passing fad into a legitimate product or […]
READ MOREBrand Strategy, Email Marketing, Social Media Marketing, Writing
Does your current marketing strategy include newsletters? If so, you may be asking yourself how necessary they are to your overall program. Are they helping you stand out from your competition or just simply taking up time and resources you could be using elsewhere? While newsletters may not be as popular as they once were, […]
READ MOREBrand Strategy, Creative Development, Implement, Writing
Proofreading is a dreaded task no writer every looks forward to. And while proofreading is not always fun, it’s a necessary evil in the writing world. Published authors would never think of printing a book without proofreading it first, but many online writers think these rules don’t apply to them. What they fail to realize […]
READ MOREBrand Strategy, Social Media Marketing, Strategize
Twitter can be a great way to maximize your social efforts using a platform which can be effortlessly incorporated into your everyday life. Not only is it easy to use, Twitter is also a quick way to reach those who would be most interested in your brand. While it may be simplistic in form, Twitter […]
READ MOREBrand Strategy, Content Marketing, Creative Development, Search Engine Optimization (SEO), Web Development
For most small businesses designing the company’s website is no small feat. As the anchor of any successful site, the home page can be one of the most important aspects to consider. A smart, effective page can be instrumental at drawing in visitors and keeping them on your site. A lackluster page though can have […]
READ MOREBrand Strategy, Implement, Market Research, Marketing
Looking for a new strategy to reach potential customers in a meaningful, practical way? If so, you may want to consider including webinars in your content marketing tool case. As a smart blend of both content and video, webinars are a fresh, cost-effective approach to getting your brand’s message out to a large audience online. […]
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