Implement, Search Engine Optimization (SEO), Social Media Marketing, Web Development
Marketing guru Matt Cutts recently caused waves when he released an article claiming that the art of guest blogging was dead. He later reframed his position stating that it can be a beneficial practice but shouldn’t be relied on for search engine optimization (SEO) purposes. Calling the world of guest blogging too spammy, Matt encouraged his readers to […]
READ MOREBusiness Planning, Content Marketing, Email Marketing, Implement, Sales Conversion, Social Media Marketing
In the world of email marketing, many marketers tend to turn to flashy, elaborate subject lines to increase open rates and get their messages read. While this may work for a few select niche markets, direct and simple subject lines often fare much better. Writing a descriptive yet straightforward subject can help your messages stand […]
READ MOREBrand Strategy, Business Planning, Implement, Social Media Marketing
Founded in 2002, LinkedIn offers professionals in a number of industries the opportunity to interact and network through a series of connections. While the site started as a networking tool, it has since grown to include advertising, specialized campaigns, and article postings. While there are a slew of relevant and effective social media sites out […]
READ MOREContent Marketing, Results, Search Engine Optimization (SEO), Social Media Marketing
Press releases are a great way to share exciting news about your business with customers. They can also help build your Google ratings too! In order for press releases to be the most effective though they need to be read by others online. Creating interesting, attention-grabbing press releases will help make your efforts well worth […]
READ MORECreative Development, Search Engine Optimization (SEO), Social Media Marketing, Strategize
The world of Google Plus is still an unknown to many in the industry. While some may choose to concentrate on easier targets like Facebook and Twitter for their social media content, it is a HUGE mistake to ignore Google Plus and doing so can actually hurt your online marketing strategies. Boasting as the second […]
READ MOREBrand Strategy, Business Planning, Content Marketing, Creative Development, Lead Conversion, Social Media Marketing, Strategize, Web Development
By failing to prepare, you are preparing to fail. – Benjamin Franklin This is some sage advice from one of America’s most beloved patriots. Blog writing can be demanding while brain-numbing at the same time. Constantly trying to develop writings that are interesting yet easy-to-read is a skill that takes time and energy to master. […]
READ MOREBrand Strategy, Business Planning, Creative Development, Implement, Mobile Marketing, Social Media Marketing, Web Development
Shopping for the right marketing firm for your small business can be tricky to say the least. What questions to ask, what experience to look for, and what services to request may be difficult to answer for those without general marketing knowledge. But don’t let the mysteriousness of the process prevent you from hiring a […]
READ MOREImplement, Social Media Marketing
Hackers are everywhere including on many of the popular social media sites. Whether you are an individual or run a small business, keeping your profiles safe on these apps is important now more than ever before. For companies, leaving marketing social profiles prone to security breaches not only puts your interests at jeopardy but also […]
READ MOREResults, Social Media Marketing
For most small businesses there are two main objectives to any marketing strategy – increasing sales and building brand awareness. Rightfully so, these two goals can help a company grow and flourish in today’s tough economy. Many want to approach social media in the same way they would print advertising and online website design. Even […]
READ MOREEvolve, Mobile Marketing, Social Media Marketing
When my mom dressed as a huge Candy Crush board for Halloween this past year I knew that this online game was more than just a passing fad. A widely popular strategic pastime, Candy Crush now boasts millions of online users and is generating some seriously big bucks for the brand’s developer, King.com. And the […]
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