Just because your business is small doesn’t mean it can be successful and compete against the big box retailers for market share. In fact, many believe that smaller mom and pop shops are making a comeback seeing increased traffic in the stores and better sales figures. And the consumer base is embracing this shift. Small […]
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Does your website send mixed messages about who you are and what your brand is all about? Do your individual pages seem disconjointed and unrelated? If so, your site could be suffering from a serious identity crisis. Not only do cohesive sites flow better and feel more unified, they also offer the visitor a more […]
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Branding yourself through Facebook is important to any small business wanting to succeed online. With over six billion users, Facebook offers a unique opportunity to reach potential customers both on the local level and across the world. One of the biggest mistakes businesses make when developing their brand on Facebook is focusing too much on […]
READ MOREEmail Marketing, Marketing, Sales Conversion, Strategize
Email marketing is still one of the best ways to promote your business. One of the main reasons why this strategy continues to be successful for so many is that it directs its focus on customers that have already agreed to be contacted by you. Showing previous interest in your brand, these prospects are more […]
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With mobile online usage more popular than ever before, businesses must provide their customers a site that offers them a great user experience no matter where they are. While the concept of designing a site strictly for mobile use isn’t brand new, how we approach it is constantly evolving. Because of stricter demands from both […]
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Sharing marketing resources using cross-promotional campaigns has long been a trusted mainstay in a company’s advertising toolkit. Cross-promotional campaigns can be a great way to reach more customers, save money, and build connections within the business world. But it can also lead to wasted time, money, and reputation if done haphazardly. Before you partner with […]
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Why is a good website header important? It’s important because that is where visitors spend most of their time. You may have only a few seconds with each potential customer. Make the most of this opportunity by offering them a powerful image. Your website header tells the world what your business is all about. Plain, […]
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To be successful at blogging requires a level of dedication to both consistent writing and quality work. For a true procrastinator, maintaining a steady stream of read-worthy posts can sometimes be difficult, if not impossible, to achieve. Distracted easily, they are often in a constant struggle to stay on task. While it may seem like this perpetual […]
READ MORESearch Engine Optimization (SEO), Strategize
All lasting business is built on friendship. -Alfred A. Montapert What if I told you creating more backlinks for your website was as easy as meeting some new people? Well, it is! Taking time to reach out to others and build relationships is a great way to create some of those precious links everyone involved […]
READ MORECreative Development, Search Engine Optimization (SEO), Social Media Marketing, Strategize
The world of Google Plus is still an unknown to many in the industry. While some may choose to concentrate on easier targets like Facebook and Twitter for their social media content, it is a HUGE mistake to ignore Google Plus and doing so can actually hurt your online marketing strategies. Boasting as the second […]
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