Brand Strategy, Content Marketing, Strategize, Web Development
The old-school interview post is a great way to include a fresh approach to quality content on your site. Often a forgotten tool, a well-crafted interview post helps generate more shareable, interesting writing especially for those in a creative slump. If it has been a long time since you conducted one, it may be the […]
READ MOREImplement, Web Development, Writing
Few things can lower the legitimacy of a good article more than writing errors. Browsing online for just a few minutes uncovers a wealth of grammatical blunders that survived the editing process. While these small flubs may seem inconsequential, they actually can turn a good piece from appealing to unreadable. What many writers fail to […]
READ MOREApproach, Business Planning, Marketing
Target marketing is a great way to influence your customer\’s behavior. It can also be an effective strategy for building brand loyalty for long-term success. Unfortunately many businesses find themselves lost in the woods when it comes to hitting the mark. They stray from a good strategy and quickly fall off the path to success. […]
READ MORENo matter if in a physical store or shopping online, one fact remains the same — customers don\’t like waiting to checkout. The checkout process is a key element of any online store and an important one for shoppers. Having a process that takes too long can ruin a potential sale as customers get frustrated […]
READ MOREImplement, Search Engine Optimization (SEO), Web Development
We all know that a strong website is one of the key components of a valuable online marketing campaign. What we tend to forget though is the important role the site\’s home page has to its overall success. If your home page isn\’t making the impact you were expecting it may be time to reexamine […]
READ MOREBusiness Planning, Evolve, Web Development
In the early years of marketing, writing use to just be writing. You\’d pen a couple sentences, edit your work, and then publish. The online world though has created almost a completely new genre of writing. One that has very specific goals: capture the audience\’s attention quickly, keep the audience engaged, and prompt the audience […]
READ MOREApproach, Brand Strategy, Business Planning, Marketing, Social Media Marketing
This past week has been quite exciting as people across the world were at the edge of their seats waiting for the birth of Prince William and Kate Middleton\’s second child. Once a girl was born, another waiting game began for the announcement of the baby\’s name. Millions of people checked social media and news […]
READ MOREBrand Strategy, Implement, Social Media Marketing, Web Development
What do SpongeBob Squarepants, the New England Patriots, and Ryan Seacrest have in common? They all have over million followers on Twitter. Yes, 1,000,000 followers. While the average number of followers is 208, having a hundred thousand or even a million followers is not out of the question. But how do you get there? The […]
READ MOREBusiness Planning, Implement, Marketing, Web Development
There are many parts of a website to consider when determining how and where to include leading content. Although often an afterthought, a site\’s sidebar can be a tremendous resource for featuring information you want read. It\’s important for you to utilize this prime real estate to the best of its ability. Below are 5 […]
READ MOREBrand Strategy, Evolve, Social Media Marketing, Web Development
With over 800 million users every day, Facebook is a force to be reckoned with. While getting your business profile liked is important, it can only be successful if those that follow your page also share your content with others. Your share-ability often determines the reach you have on this powerful social site. Keep these […]
READ MOREApproach, Marketing, Social Media Marketing
What do you look for in potential employees for your marketing firm? What skills do you find impressive? What traits do you have on your checklist? Hiring a professional for your marketing needs can be a tough task. While experience isn\’t everything, it can be a huge benefit when looking for your next social media […]
READ MOREBusiness Planning, Evolve, Mobile Marketing, Search Engine Optimization (SEO), Web Development
Big news shook up the online world last week when Google announced that it will now offer higher rankings to sites with a mobile-friendly design. While this change only affects those searches done on smartphones and tablets, the move has many small businesses reeling as they search for a solution. As one of the biggest […]
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