Approach, Creative Development
If you type “logo change” into any given search engine, you will see a wide variety of articles. Some will say a logo change should be avoided at all costs. Others promote the rebranding as a way to move a company forward and refocus their image. The answer to the benefits of any change is […]
READ MOREEmails are a great way to reach customers from virtually every age group even those not in-tune with the social media world. But with dozens, if not hundreds of emails populating in their inbox every day, consumers have to be choosy on which emails they open and which ones they forget. Which side of the […]
READ MOREThe quality of a website is often either really good or really bad. Rarely do sites fall into the so-so spectrum. But can you find out how successful your site is or more importantly isn’t? The answer lies in your ability to view it from another’s perspective; being an impartial observant critiquing the site on […]
READ MOREIf you are not getting the traffic you had hoped for or are seeing little interest in your posts and site, it may be related to what your content is rather than how your content is written. One of the biggest mistakes writers make when curating content is focusing too heavily on what is current […]
READ MOREContent Marketing, Evolve, Marketing, Web Development
If you are like many who work in the marketing field, you just kind of fell into the industry. Your degree could be in business, graphic design, or even political science. You carried your weight by learning on your feet, following others examples and sometimes even winging it. But if you have yearning to hone […]
READ MOREContent Marketing, Social Media Marketing, Strategize, Web Development
Like they say Content is King and good content can mean more traffic to your site, a larger audience and, most importantly, greater profits. But why do some seem to rock the content world while others continuously fall on their face? The answer lies in the approach. Those who are successful have learned the strategies […]
READ MOREBrand Strategy, Business Planning, Strategize
Are you ruining your company’s marketing strategy? A well-crafted approach to both long-term and short-term advertising efforts is important for small and large companies alike. In fact, marketing has become so vital it is often a key determining factor in the overall success of a business. How you handle this hefty responsibility can make or […]
READ MOREBrand Strategy, Evolve, Mobile Marketing, Web Development
Does the thought of taking your site to the mobile world a bit scary? It can be intimidating to mess with what may already be a well-oiled machine but making your site more mobile-friendly is a must in today’s marketing world. Rather than jumping in feet first, lessen your risk by planning and strategizing your […]
READ MOREOk, let’s say you have been successfully blogging for a year now. If you write at least 2 posts a week that equates to nearly 100 or so pieces that you have banked over the last 365 days. You may now be starting to ask yourself the critical question every blogger eventually does: What other […]
READ MOREBrand Strategy, Creative Development, Social Media Marketing, Strategize
Standing is not allowed — at least not in the marketing world. Remain stagnate in your advertising endeavors and your brand gets lost in the shuffle. Soon you will start to see your profits fall. Your once successful business is now just getting by. Don’t just stand idly by, do something about it! One of […]
READ MOREBrand Strategy, Implement, Social Media Marketing
Many companies saw huge success this past year using Pinterest as a way to generate traffic to their site as well as broadcast to larger audiences about their brand. If your Pinterest endeavors are only mediocre or even non-existent, there is no time better than 2015 to get in the game. Here are the five […]
READ MOREBrand Strategy, Evolve, Social Media Marketing, Web Development
Snapchat, an app allowing the user to send quickly-disappearing texts, was recently valued at 10 billion dollars. No, you didn’t hear me wrong – yes, 10 billion bucks. That is enough to buy 10 of your own personal space ships and still have some change left over. This figure has left many in the industry […]
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