One cannot live on text alone… especially in the competitive world of social media marketing. If you are looking to reach more of your target audience consider incorporating video into your marketing strategies. While focusing on the content of your blogs, website, and other outlets is important, you will also want to draw your customer […]
READ MOREBrand Strategy, Creative Development, Implement, Lead Conversion
While social media and online marketing can prove effective, businesses should still invest advertising dollars into the direct mail approach to promoting their services and staying on the consumer’s radar. In fact, there are many advantages from a direct mail strategy that includes sending post cards, coupons, and flyers out to those that frequent your […]
READ MORECustomer surveys continue to be a helpful tool for businesses looking to gain insight into their customer’s views and experiences with their company. Here are some tips to make your next survey a success. 1. Time It Right Designing a survey that is not too short or too long should be your ultimate goal. Surveys […]
READ MOREContent Marketing, Implement, Search Engine Optimization (SEO), Social Media Marketing
Google has recently begun to allow authors to link their accounts to the content they have written. Displaying your picture next the article in search results, Google Authorship is quickly becoming an important feature and may even lead to higher rankings. For example, authors with high rankings could see a larger presence of the articles […]
READ MOREThe world of SEO marketing is constantly changing and evolving. While it is hard to keep up with every shift out there, being aware the bigger fluctuations can prove helpful when building a stable marketing strategy. Here are some of the search marketing trends you can expect to see in 2014. 1. Comprehensive Articles Take […]
READ MORELast month searchengineland.com in accordance with SurveyMonkey released compelling research results regarding the click behavior of consumers related to e-commerce. The research most notably highlights two major behaviors of consumers. The first major behavior notes a significant bias towards known brands. Approximately 70% of those survey responded they are most likely to click on search […]
READ MORECreating a strong marketing strategy is important for any business but for the home service industry it is a vital part of a company’s success. With stiff competition both local and national, those serving the residential customer base must take extra effort to promote their brand in the community they work in. Follow these 5 […]
READ MOREApproach, Social Media Marketing
Since Pinterest was launched to the public in 2011, it has been a huge marketplace for people to pin everything from a favorite recipe to home decor ideas. As the site continues to expand its reach, companies are looking to get a piece of the action too and should be a part of your core […]
READ MOREApproach, Search Engine Optimization (SEO)
Earlier this week Google CEO Matt Cutts released a video discussing the practice of content Stitching. Stitching is a term referring to the practice of cut and pasting snippets of content from a variety of sites and pasting them into just one page on your site with external links attributing to the content. While this […]
READ MOREWe all want to work smarter, not harder and the world of SEO marketing is no exception. The industry has seen an influx of spinning software and quick fixes to pump out more content quicker and faster. But don’t jump on the bandwagon just yet. While these techniques may seem like an easy way to […]
READ MOREImplement, Mobile Marketing, Search Engine Optimization (SEO), Social Media Marketing, Web Development
Responsive web design has become the new buzz word for those offering marketing strategies to businesses both large and small. Creating one site that adapts to the device it is accessed from, this design is the new must-have business owners are taking advantage of to get a leg-up over their competitors. This latest advancement in […]
READ MOREApproach, Lead Conversion, Social Media Marketing
If you haven’t heard the term Online Personality yet, you will soon. Creating an online persona for your brand is the new trend to hit the marketing industry. For years, companies have been humanizing their brand on television and print media. Always looking for additional opportunities, firms are now using social media to reach their […]
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