Knowledge Center

How to Define Your Marketing Objectives

Approach, Brand Strategy, Business Planning, Creative Development, Evolve, Implement, Marketing, Mobile Marketing, Strategize

Benjamin Franklin is famously quoted as saying If you fail to plan, you are planning to fail.  His telling words offer great insight to those looking to grow their business using marketing objectives. He reminds us that the path to success is one that is clearly defined before the work begins. The task of outlining […]

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How to Defend Your Online Reputation

Approach, Brand Strategy, Marketing, Marketing Surveys, Strategize, Web Development

No matter how small a business you are, people will talk about you online. Before the digital explosion consumers were mainly a passive audience. Their opinions about a product or service were shared through word of mouth or a letter written to the company. Although important, these opinions hardly had the impact as online ones […]

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4 Habits to Keep Your Website Current

Approach, Creative Development, Evolve, Marketing, Web Development

Your website is one of the most important tools in your marketing toolbox. It’s what gets your brand in front of others and how you promote yourself online. But like most things in this fast-paced world, websites can also quickly become dated and worn. When this happens they lose their effectiveness at boosting your brand. […]

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The Procrastinator’s Guide to Social Media

Approach, Evolve, Marketing, Social Media Marketing

Social media- the place brands go to reach online success. Few healthy businesses can grow without a presence somewhere online. Social media is what attracts other people to your brand, where you advertise your new products and how you communicate with the rest of the world. But it can also prove difficult to manage especially if […]

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5 Ways to Optimize Your YouTube Channel

Approach, Content Marketing, Marketing, Search Engine Optimization (SEO), Social Media Marketing, Strategize, Web Development

The popularity of YouTube is staggering. Not only is it the second largest search engine following closely behind Google, it also touts an astounding 1 billion global visitors monthly. While you may think that Facebook and Instagram is where you should be spending your marketing dollars, you are missing out on a great opportunity if […]

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How to Use Foundational Content to Drive More Traffic

Approach, Marketing, Strategize

Most people know how important a solid foundation is when you are building a new home. It’s what supports the rest of the framing offering protection and strength. Much like the framing of a new home, every smart marketing plan needs a strong platform on which to build from. This is where foundational content comes […]

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3 Questions to Ask Yourself Before Ditching Print Marketing

Approach, Brand Strategy, Business Planning, Marketing, Print Marketing

It’s incredible to think of how far the marketing world has come in just a short period of time. Just 15 years ago social media didn’t even exist. Most small businesses didn’t have their own website and the thought of blogging as a full-time job was ludicrous. During this time, print was still an important […]

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Responding with Confidence: 5 Tips for Better Social Media Engagement

Approach, Brand Strategy, Social Media Marketing, Strategize

Navigating the waters of social media can be nothing short of treacherous. How you respond can make all the difference in the effectiveness of your social media efforts. Better engagement on social media can open many doors to building your brand. It can increase customer loyalty, attract more people to your online profiles and offer […]

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Why Your Logo Isn’t Working And How to Fix It

Approach, Brand Strategy, Creative Development

The logo is often your first impression to the world. It is what sets the tone for what your company, product, and brand are all about. It lets others know what you stand for and what they can expect from you. Unfortunately, many business owners don’t commit the time or resources necessary to create a […]

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What No One Tells You About Marketing Automation

Approach, Marketing, Mobile Marketing, Social Media Marketing, Strategize

Automation is one of the easiest ways to keep a marketing program chugging along. In a fast-paced world, it can offer a quick solution for streamlining and tracking the most basic marketing tasks. Its increase in popularity has allowed companies to customize their content using more behavior-related triggers. Marketing automation software has also created a way […]

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What People Say

    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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