Approach, Brand Strategy, Business Planning, Creative Development, Evolve, Implement, Marketing, Mobile Marketing, Strategize
Benjamin Franklin is famously quoted as saying If you fail to plan, you are planning to fail. His telling words offer great insight to those looking to grow their business using marketing objectives. He reminds us that the path to success is one that is clearly defined before the work begins. The task of outlining […]
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No matter how small a business you are, people will talk about you online. Before the digital explosion consumers were mainly a passive audience. Their opinions about a product or service were shared through word of mouth or a letter written to the company. Although important, these opinions hardly had the impact as online ones […]
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Your website is one of the most important tools in your marketing toolbox. It’s what gets your brand in front of others and how you promote yourself online. But like most things in this fast-paced world, websites can also quickly become dated and worn. When this happens they lose their effectiveness at boosting your brand. […]
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Social media- the place brands go to reach online success. Few healthy businesses can grow without a presence somewhere online. Social media is what attracts other people to your brand, where you advertise your new products and how you communicate with the rest of the world. But it can also prove difficult to manage especially if […]
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The popularity of YouTube is staggering. Not only is it the second largest search engine following closely behind Google, it also touts an astounding 1 billion global visitors monthly. While you may think that Facebook and Instagram is where you should be spending your marketing dollars, you are missing out on a great opportunity if […]
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Most people know how important a solid foundation is when you are building a new home. It’s what supports the rest of the framing offering protection and strength. Much like the framing of a new home, every smart marketing plan needs a strong platform on which to build from. This is where foundational content comes […]
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It’s incredible to think of how far the marketing world has come in just a short period of time. Just 15 years ago social media didn’t even exist. Most small businesses didn’t have their own website and the thought of blogging as a full-time job was ludicrous. During this time, print was still an important […]
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Navigating the waters of social media can be nothing short of treacherous. How you respond can make all the difference in the effectiveness of your social media efforts. Better engagement on social media can open many doors to building your brand. It can increase customer loyalty, attract more people to your online profiles and offer […]
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The logo is often your first impression to the world. It is what sets the tone for what your company, product, and brand are all about. It lets others know what you stand for and what they can expect from you. Unfortunately, many business owners don’t commit the time or resources necessary to create a […]
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Automation is one of the easiest ways to keep a marketing program chugging along. In a fast-paced world, it can offer a quick solution for streamlining and tracking the most basic marketing tasks. Its increase in popularity has allowed companies to customize their content using more behavior-related triggers. Marketing automation software has also created a way […]
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