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There are a lot of ways to approach how you plan the marketing strategy for your small business. In fact, not having a plan is one of the many options you can choose from. But most would agree that taking the time to devise some sort of marketing blueprint is always smarter than doing nothing […]
READ MOREPinterest is one of the best places to reach a wide audience online. It’s a great platform for sharing your ideas, your products and your brand. Like most social media platforms, the larger your Pinterest following the bigger the reach. Having many Pinterest followers can help your brand in a number of ways: A strong […]
READ MOREDoing well in your own niche is great. In fact, it’s important for businesses to be successful in their own industry if they want to maintain healthy revenue. But how do you continue to grow once you have your niche covered? Sometimes taking your influence to the next level means also taking a step outside […]
READ MOREIt is never too early to start planning for marketing success in the coming year. In fact, failing to plan is a surefire way to kill your brand and your profits in 2017. Now is the time to begin taking a serious look at your upcoming goals and objectives. It is also the time to […]
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Advertising, Analytics, Approach, Brand Strategy, Business Planning, Content Marketing, Results, Social Media Marketing, Strategize
A good Facebook page is a must-have for today’s businesses. It’s a great way to reach your customers on a regular basis in an easy, low-cost way. It also offers a powerful platform for you to market your brand, products and services. But simply having a Facebook page is not enough. A big mistake many […]
READ MOREAdvertising, Approach, Business Planning, Creative Development, Evolve, Marketing, Mobile Marketing
What Black Friday is to big-box retailers, Small Business Saturday is to the local shops on Main Street. In fact, many small companies will see one of their busiest shopping days this November 26th. This new concept has gained quick popularity over the last couple years. So how do you capitalize on the push towards […]
READ MOREToday’s world is a media-driven marketplace. Snap decisions are made from the images we see on websites and social media. As business professionals, we no longer have the opportunity to make that great first impression in-person. We now make it online and at essentially anytime someone is browsing the web. The new world in which […]
READ MOREAdvertising, Approach, Brand Strategy, Business Planning, Content Marketing, Creative Development, Evolve, Market Research, Marketing, Social Media Marketing, Strategize
Want a better way to connect with your followers on Facebook? Facebook Live is a new platform feature that allows users to stream live video to others. It has quickly become a popular way to engage with friends and followers online. And many brands are now jumping on the Facebook Live bandwagon, too. Like most […]
READ MOREIs your small business winning at the marketing game? While it may not be your area of expertise, cultivating a strong marketing program is one of the best ways to boost your brand forward. A good plan doesn’t just happen by chance. It takes time and effort to tailor a program that fits your unique […]
READ MOREIs your website out of shape? It is feeling a bit worn, dated or just not as healthy as it what it once was? Even the best of sites need to get back into shape every now and again. Time takes its toll as content gets stale, broken links start accumulating and relevancy begins to […]
READ MOREWith 1.71 billion active users monthly, Facebook is arguably the most popular social media site on the planet. From tweens to grandmas to pets, it seems like everyone is posting and liking on the largest network anywhere online. But, believe it or not, many people choose NOT to engage on Facebook. Some see it as […]
READ MOREBrand Strategy, Business Planning, Marketing, Strategize
Start thinking about 2017 now? But it’s not even November yet. While January may seem lightyears away, the New Year will be here before you know it. The hustle and bustle of the holidays will swoop in, speed past us in a flash, and, before we know it, we will be enjoying another 12 months […]
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