Business Planning, Email Marketing, Evolve
Put quite simply, an outdated email list is deadweight. While emailing itself can be a very fruitful marketing strategy, hard bounces and misspelled emails detract from the efforts you put forth in this area. Regularly cleaning your email list can help get your business back on track and your messages reaching the intended audience. Why […]
READ MOREImplement, Search Engine Optimization (SEO), Social Media Marketing
The month of October marks the 5-year anniversary of one of the most popular apps in the social media world – Instagram. While the look of Instagram has drastically changed over the last half a decade, what hasn\’t is its recipe for success. There are many lessons marketing professionals can learn from the way in […]
READ MOREA company’s brand can be one of it’s most valuable assets. If cultivated, it can lead to steady growth that not only reaps bountiful rewards but also creates long-term stability. What makes brands so difficult for most is its ambiguity. You may find it hard to define what exactly branding is and what it means […]
READ MOREHave a new mobile app and need to market it to your customers? Many small businesses are discovering that developing a company-specific app isn’t just for the big contenders. It is achievable for companies of virtually any size and from any industry. In fact, having a mobile app for customers is a great way to develop […]
READ MOREWhen people want to contact a company, they often turn to its website contact page for answers. They expect to be presented the opportunity to reach an actual person at the business in some sort of meaningful way. Sometimes though they are left disappointed. Every good contact page should build two things between the customer […]
READ MOREWhile what we put into our posts, articles, ebooks, and newsletters is important so is the way in which we present to the readers. Unfortunately what we have floating in our heads may not translate as well onto paper and your first draft should never be your last. Readers not only have a desire to […]
READ MOREHow are visitors interacting with your site? You can spend countless time and endless resources generating lots of inbound traffic but if you don’t convert those visits into sales than you have lost the marketing battle. Getting others to your site is only half the battle. The other half is getting them to interact with […]
READ MORESocial Media Marketing, Strategize
Facebook recently announced some pretty big changes to the profile feature of their platform. Although the popular social media site has consistently released updates to stay current with trends while responding to needs of their users, few releases have been as identity-focused as this one. In this new update, Facebook users will find their profile […]
READ MOREEvolve, Marketing, Mobile Marketing, Social Media Marketing, Writing
In the world of live broadcasting, Periscope is quickly becoming the leading “go-to” app taking the technology world by storm. Under the Twitter umbrella, this platform is an easy and simple way to stream live video straight from your phone. It is a favorite for bloggers and other online personalities looking to connect with their […]
READ MOREApproach, Lead Conversion, Social Media Marketing
Here’s the scenario — You spend hours creating a new blog post. It is a perfect blend of great content, stellar pictures, and even a catchy title. You know this one will get a lot of attention. You dutifully go to your Facebook account and post it with pride. You wait and watch for the […]
READ MOREWe have all been there before – the dreaded creative rut. It’s that dark time when your mind seems to be a jumble of incomprehensible phrases and the right words are nowhere near the tip of your tongue. What typically takes you 30 minutes to write is now taking hours and is still a shamble […]
READ MOREImplement, Social Media Marketing
Pinterest is quickly pulling ranks as one of the most important social media marketing tools available today. Many businesses are using this site to drive more referral traffic and increase their sales. Do you know the best ways to use Pinterest to help you stand out from the rest? Read on to learn the best […]
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