Since April 2015, Google has been implementing the new mobile-friendly update and boosting the rankings of sites most easily used with mobile devices. If you have seen your rankings drop over the last few months it may mean more adjustment is needed for your pages. To ensure your site is set for Google success take […]
READ MOREOwners and employees of small businesses often have a lot on their plate. They don’t have time to field the same questions over and over. That’s why a Frequently Asked Question page on their website can be a helpful tool to keep on hand. An FAQ section is a great way to keep the customer […]
READ MOREEver dreamed of becoming a published author? The rise in popularity of digital publishing is now making that dream a reality that you too can achieve. E-books are quickly becoming a common way for bloggers to reach their audience and spread their message in a whole new way. E-books can offer you a number of […]
READ MOREBusiness Planning, Marketing, Strategize
A strong marketing strategy is important for any business including the many small online boutiques that seem to be popping up everywhere. In fact, effective marketing can help these types of start-ups on a number of platforms including gaining precious market share, building a loyal customer base, and growing online sales. Follow these 4 marketing […]
READ MOREApproach, Creative Development, Writing
If you are in stuck in a content rut, it may not be for the reason you think. Most writers blame a lack of skill and focus on the actual practice of penning their content. While this may in fact be true, another factor to consider is the manner in which you approach the task […]
READ MOREApproach, Brand Strategy, Business Planning, Social Media Marketing
If someone Googled your name right now what would they find? Would they find a flattering list of your many accomplishments, a party picture from 10 yrs. ago posted to Facebook, or maybe even nothing at all? We find out more about a person through what we discover about them online. And what we find […]
READ MOREMarket Research, Marketing, Strategize
What is one major mistake most companies make when planning their marketing strategy? They focus their efforts on their product and not the customer. History has proven time and time again that successful companies are ones that keep their attention fixated on what their customer’s needs, wants, and behaviors are. Unfortunately, recent trends have pulled […]
READ MOREIf you have any educational background in business you have probably heard of the 80/20 Rule also known as the Pareto Principle. Put quite simple, this principle states that 20% of the input produces 80% of the results and vice versa. If we apply this to a writer\’s daily duties, it would mean that 80% […]
READ MOREProofreading is one task most professional bloggers dread. It\’s boring, uncreative, and tedious not to mention time-consuming. But, nonetheless, properly editing a piece is a necessary evil. It not only makes your writing easier to read but also presents a polished end product for your readers. Finding ways to increase the efficiency in which you […]
READ MOREBrand Strategy, Business Planning, Creative Development, Evolve
A worldwide invasion has occurred, one that rivals the Beatles arrival to the United States. It is the Minion Craze. No matter where you turn, these lovable pint-size yellow guys are everywhere from the fast food drive-thru window to the neighborhood grocery store. While they may be annoying to some, their mass appeal is undisputable. […]
READ MOREWhere do you check your news every day? While some may still turn their dial to the local news channel, more and more of the population is simply scanning the social media newsfeeds for the latest headlines. It seems like the importance of press releases has slowly eroded over the last couple years and rightfully […]
READ MOREMarket Research, Marketing, Strategize
Native advertising, the practice of infusing advertisements into online articles, is not without controversy. Rising in popularity by the likes of Buzzfeed, native advertising is one of the most talked about, and controversial, new terms to hit the marketing industry. While some proponents tout it as a brilliant way to reach the masses, critics see […]
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