Creative Development, Evolve, Search Engine Optimization (SEO), Web Development
If your business is using the About Us page as strictly a history lesson in your company, you are missing out on a great opportunity to grab the audience’s attention and increase your sales. About Us pages are not only an outlet for sharing what makes you unique but is also crawled by search engines. […]
READ MOREBusiness Planning, Content Marketing, Email Marketing, Implement, Sales Conversion, Social Media Marketing
In the world of email marketing, many marketers tend to turn to flashy, elaborate subject lines to increase open rates and get their messages read. While this may work for a few select niche markets, direct and simple subject lines often fare much better. Writing a descriptive yet straightforward subject can help your messages stand […]
READ MOREContent Marketing, Evolve, Web Development
We have all been there before. While casually browsing to a website, you are suddenly bombarded with an awful noise that you can’t seem to turn off. And of course this happens at the least opportune times – in the office cubicle, on a quiet subway, or with a sleeping spouse next to you. So is there […]
READ MOREBusiness Planning, Content Marketing, Strategize, Web Development
To be successful at blogging requires a level of dedication to both consistent writing and quality work. For a true procrastinator, maintaining a steady stream of read-worthy posts can sometimes be difficult, if not impossible, to achieve. Distracted easily, they are often in a constant struggle to stay on task. While it may seem like this perpetual […]
READ MOREBusiness Planning, Evolve, Lead Conversion, Sales Conversion
Have you ever received free shipping on your first purchase online or a percentage off a service just for trying a new company out? If so, then you have been given the gift of reciprocity – the BIG secret to winning over new customers. Reciprocity is defined as responding to a positive action with another positive action or […]
READ MOREBrand Strategy, Creative Development, Implement, Web Development
A logo change is one of the riskiest marketing endeavors businesses both large and small can undertake. The end result rarely goes unnoticed and is often categorized as either a huge hit or a big miss. Netflix is the latest victim of a logo change gone wrong. After recently transitioning their recognizable red logo to a red-on-white design, […]
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Responsive web design has become one of the biggest catch phrases for both small businesses looking to expand their brand and marketing firms trying to win them over. And while creating a site that adjusts to the ways in which consumers shop is important also having a clear focus on what type of design will […]
READ MOREBrand Strategy, Business Planning, Implement, Social Media Marketing
Founded in 2002, LinkedIn offers professionals in a number of industries the opportunity to interact and network through a series of connections. While the site started as a networking tool, it has since grown to include advertising, specialized campaigns, and article postings. While there are a slew of relevant and effective social media sites out […]
READ MOREEvolve, Search Engine Optimization (SEO)
Internal Server Error are three dreaded words you don’t want to see on your website. Visiting sites that have 404 errors or redirecting pages can be frustrating and annoying to say the least. Most importantly, 404 errors affect SEO rank! In order to improve the user’s experience, Google and other search engines will rank lower […]
READ MOREContent Marketing, Results, Search Engine Optimization (SEO), Social Media Marketing
Press releases are a great way to share exciting news about your business with customers. They can also help build your Google ratings too! In order for press releases to be the most effective though they need to be read by others online. Creating interesting, attention-grabbing press releases will help make your efforts well worth […]
READ MORESearch Engine Optimization (SEO), Strategize
All lasting business is built on friendship. -Alfred A. Montapert What if I told you creating more backlinks for your website was as easy as meeting some new people? Well, it is! Taking time to reach out to others and build relationships is a great way to create some of those precious links everyone involved […]
READ MORECreative Development, Search Engine Optimization (SEO), Social Media Marketing, Strategize
The world of Google Plus is still an unknown to many in the industry. While some may choose to concentrate on easier targets like Facebook and Twitter for their social media content, it is a HUGE mistake to ignore Google Plus and doing so can actually hurt your online marketing strategies. Boasting as the second […]
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