Finding the secret combination to convert leads into actual customers can seem nearly impossible. Most businesses turn to increasing their traffic as a solution. While this may seem smart, growth is hardly noticed when we only try to get more eyes on our website. Real conversion takes more than just more visitors in the door. […]
READ MOREApproach, Marketing, Social Media Marketing
Facebook is a great platform for getting your business out to the public. In fact, most people expect a reputable business to have a Facebook page. But are you making the most of this popular site? One major task for any Facebook page manager is to create great posts. We want our posts to get […]
READ MOREApproach, Marketing, Results, ROI, Strategize
If you run a small business, you already know that every single penny counts when it comes to your expenses. But you also know that you need to spend some of your hard-earned cash to keep yourself growing. This especially rings true when we invest in our marketing campaigns. Marketing your brand is one of […]
READ MOREBrand Strategy, Business Planning, Marketing, Social Media Marketing, Strategize, Web Development
Has your marketing program been ignored for way too long? Or maybe you’re taking over another person’s marketing mess? Whatever the case, handling a mismanaged marketing program is no easy task. Here are some strategies to getting it back on track. Problem #1: The program lacked direction. How to fix it: If you don’t know […]
READ MOREBusiness Planning, Content Marketing, Email Marketing, Marketing, Social Media Marketing, Strategize
Do you run a B2B organization? If so, you know how difficult it can be to find effective marketing strategies for your unique needs. It seems like every program is geared to those advertising directly to the customer. The lack of professional support for B2B businesses makes misconceptions common. At Grand Marketing Solutions, we specialize […]
READ MOREBrand Strategy, Creative Development, Implement, Marketing
Never underestimate the power of a great business card. They are the perfect little reminder to leave with your customer. Long since they’ve met you, they’ll be pulling out the card and recalling who you are. Business cards are still an important marketing tool for any size business. While the information on them may be […]
READ MOREProofreading your blog post is like doing laundry. No one likes making time for it but if you don’t you’re left with only dirty clothes to wear tomorrow. It’s a necessary evil if you want to ensure your writing is polished and professional. But what if you could take this mind-numbing task and make it […]
READ MOREBusiness Planning, Lead Conversion, Marketing, Results, Sales Conversion, Strategize
If you haven’t heard the term “marketing concept”, you are sure to hear more about it in the near future. The marketing concept is based on the principle that companies should analyze the needs of their customers and base their decisions on meeting those needs. It also emphasizes the importance of satisfying those needs better […]
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An easy way to get more exposure for your brand is by better utilizing the tools you already have. For most businesses, Facebook is at the cornerstone of their online presence. This social media platform makes it simple to establish a business page while also reaching a large amount of people. Even a business owner […]
READ MOREAdvertising, Business Planning, Marketing, Search Engine Optimization (SEO), Social Media Marketing
Every small business needs to be mindful of how they spend their marketing dollars. Budgets are limited and every penny counts. You want to make sure you get the most bang for your marketing buck. What you invest in can mean the difference between success and a busted budget. There are many avenues you can […]
READ MOREBrand Strategy, Evolve, Marketing, Web Development
Customer testimonials can be one of the most powerful marketing tools you have. And better yet – they are free! When people have good things to say about your business, you want to shout it from the rooftops. But far too often we under-utilize these precious commodities. In an age when everyone is beyond busy, […]
READ MOREBrand Strategy, Implement, Marketing
Is your brand’s image getting boring? Falling a little flat? If so, you are not alone. Many brands find themselves needing to update their image every couple years. Taking time to modernize it is what keeps your brand fresh, current and on point with your current branding message. The toughest part is finding ways to […]
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